Meet Jennifer Whetzel of Ladyjane Branding a cannabis branding consultancy. Ladyjane meets you wherever you are in the branding process using a fun personality quiz and a multiple-choice platform to drive the branding process. Jennifer has put her years of marketing expertise and her data-driven brain to work creating 16 Archetypes specific to cannabis. Ladyjane Branding helps cannabis entrepreneurs and startups find their brand identity and build a cohesive brand strategy. In this interview you will learn more about Jennifer’s background, Ladyjane Branding services, the importance of branding in a maturing market, and the Women in Cannabis Study – an ambitious research product documenting the experiences of women working in the industry.